Oh Good Grief!

Wisconsin has a new slogan. Whoo Hoo! Just what we needed.

The new slogan says absolutely nothing whatsoever specific about WI. In fact, it says nothing whatsoever specific about anything in particular.

"Live Like You Mean It": boy that says a lot about..... um, well, nothing. Sure is an improvement over the old slogan, whatever it was, oh, yeah, "Life's So Good". Wow, that was an old, worn out, empty slogan. Sure needed replacing.

According to the AP: The Department of Tourism plans to use the new phrase in advertising campaigns and is encouraging other state agencies to follow suit.

"This is another tool we'll use to keep loyal visitors coming back, communicate why a business should relocate or expand here, and let talented employees know why they should choose Wisconsin," Doyle said.

Yup, good thing we've got that powerful tool for bringing in business. If I were a talented employee, or a tourist just looking for someplace to go, by golly that new slogan would have me jumping up in the air and shouting "I have to get my butt to Wisconsin, now!" And if I were a business looking to relocate, well, my stars, that would just have me throwing the office furniture onto the moving truck before you could say, "Ya, You Betcha!". Unless I were Bacardi, who, it seems, used the same slogan a few years back. So really, maybe the new slogan does mean something. Maybe it's Tavern League code for "Come to Wisconsin and get drunk as a skunk". They are the most powerful lobbying group in the state.

Really, I like Gov. Doyle, but this is just asinine.

I'm not howling about "taxpayer dollars being spent on a marketing plan", because we need tourists, and we need new businesses, so I think a reasonable investment in marketing is a good idea. I'm just a little miffed about taxpayer dollars being spent on a stupid slogan.